Cadbury’s – the marketers to watch?
Last week, Cadbury’s drove a steam train around Sydney. It was the prelude to a TV ad by Saatchi & Saatchi and it was pretty cool.
Also involved was experiential agency Wonder, who won a Gold Lion earlier this month for their branded content work with the Qantas Great Crusade.
Also last week, Cadbury’s Boost uploaded a mockumentary which features the Today Show’s Ben Fordham opining about the fictional meme of Slating.
Isn’t it just “Cadbury”?
Ben Wicks equals brave genius. Not afraid to make the big calls and let the art of creativity be born at the right agency
Good on you Mumbrella for giving kudos to the client. Credit where credit is due.
There’s an old advertising maxim “Clients get the work they deserve”… which the longer you’re in the game, the more you realise its veracity. Kraft in Australia (and globally) is increasingly a case in point.
Guys seriously… It’s “different” sure, but there is nothing about it that will drive sales, it doesn’t drive any emotional connection to the brand and it lacks substance and significance. In fact, it isn’t even cool, it’s crap. Whoever is signing the cheques at Kraft needs a talking to, Droga5 have developed far better work. Stop getting caught up and falling in love with your own “creativity”… What I find most annoying is that so many agencies continue to spit out crap, and then take no responsibility for the lack of sales increase, and use brand health to hide behind as the measurement of success. Sales keeps you ranged. Remember that.