Caged zombies in Martin Place
New subscription TV channel FX, which launches at the end of this month, today staged a stunt at Martin Place in Sydney featuring caged zombies. A key show on the new channel is US zombie drama The Walking Dead.
Today’s event , featuring a handful of zombies, will be followed by a march of what FX hopes will be hundreds of zombies through Sydney’s Hyde Park on February 25. The same day will also see a zombie-heavy premiere at Adelaide’s Mainline Drive In.
FX goes on air on February 26 and says that it aims to be Foxtel’s most watched channel within a year.
No wonder the creative guys didn’t show up for work today.
Not the most creative promotion – a show about zombies, so let’s show some zombies – but bang on for the spirit of the show – – gorey, cheesy fun….completely worth watching (just buy the boxset and enjoy them back to back I say)
So…apart from a staged photo for trade journals, what objective is this hoping to meet?
Honestly, those poor sods at Martin Place have to put up with so much.
Walking past this morning I had absolutely no idea what was going on, and was too scared to get any nearer and investigate! I actually thought it was political! Good stunt as far as grabbing attention, but other than seeing this on mumbrella I was still wondering what the hell was going on.
How original!
Perks for those who work in town. Take lunch breaks in Martin place amid the hoards of poorly dressed office workers generously sharing their cigarette smoke – whilst being less than amused by this nonsense? Not thanks.
Looks like the 22 years olds are on the job again.
They actually paid someone to come up with this puerile rubbish? Hasn’t the whole zombie-vampire thing been done to – equally puerile pun intended – death by now?
how many people that commented so far work in media, let alone home entertainment? Given the relatively small marketing budgets some titles have to work with- especially a niche title like this- I think this is very well done and will definitely have an impact for the show’s (and the new channel’s) target market.
er, isnt it called PR? sure some of the networks will cover it – and if not the sci fi dudes who the channel is aimed at will hear about it through blogs and the like. inexpensive seeding exercise
I walked past this on the way to work today, I though it was some lame PETA protest.
The show’s pretty good – not original, but a good example of the genre done well for TV.
It brought Martin Place to a standstill at lunchtime and judging by the number of press and tv crews down there, it’s pretty obvious to see what it was trying to achieve.
Bob…PR people will cringe at that. And do you know how often people say ‘the networks will over it’ and how often the networks cover it? (answer….not often)
alert(“oops zombies ur brains”)
Oh dear another first-thoughtable stunt.
Or if you can find some (red-green) 3d glasses you can see the caged zombies in 3D here
https://www.youtube.com/watch?v=cJyrKGT2tbE
I sometimes wonder what would happen to Sydney advertising if Martin Place was closed.
Hey, they ran a zombie-themed gimmick that day in Melbourne too. Don’t forget us down south!
But ours was slightly pointless too. A handful of people dressed up, standing around in a cage glaring at people – whoopdidoo. If it had been 40, and they’d all had a big staged fight or something, that would have at least been an event.
I was out last night so wondering if anyone recorded the coverage of this on the news? It made the news didn’t it?
Maybe i am old fashioned, but so much of this stunt type stuff costs a lot, and doesn’t deliver much other than stuff for snarky marketing and ad industry types like us to whinge about
a $1.5 million is not huge, but its not tiny – I will be interested to see how they spend the rest of it.
But no more zombies pls – they scare me