Carlton Draught goes Slo Mo for new Made From Beer instalment
Carlton Draught today unveiled the next instalment of its long-running Made from Beer series, with Slow Mo celebrating the cheery ineptitude of beer drinking blokes.
The ad – directed by Paul Middleditch and created by Clemenger BBDO Melbourne – is a replacement for the Tingle campaign which was pulled earlier this year.
http://youtu.be/DtCU43MteYY
Asked about the Tingle disaster, Vincent Ruiu, Carlton’s group marketing manager, told Mumbrella: “We’ve rebooted. This is part six of Made From Beer. I’m super proud of the result. To pick yourself up after that process is a credit to the individuals at the agency and on the team.”
Link. Don’t. Work.
First video is saying: “This is a private video. If you have been sent this video, please make sure you accept the sender’s friend request.”
YouTube’s been a bit funny today. Seems okay at our end…
Pretty funny i have to say…
Excellent work, I love it.
Looks like everyone else can stop trying for another twelve months.
Great work.
Yeh – great job. I didnt mind the tingle at all but definitely prefer this.
tired as an adman on Monday. I’m sure people will like it. If this is funny then the black and white minstrel show will be back on next week.
I feel like having a beer.
58 seconds. Gold.
I’m calling that the best beer ad I have seen in Australia. GOLD
glad they didn’t use the same music, given it’s already been used by Chivas as well
https://www.youtube.com/watch?v=49Yzx06RLUo
I got a tingle in my man plums watching this… Nice work!
Gold….also I feel like a schooner
brb, pub
I really don’t find this funny or new or even a part of the series. Their is no step on or step up from the previous campaigns.
Where is the lateral magic of men with canoes?! This feels like it was written by CUB not BBDO. Better luck next year.
The magnetron though – now that’s an idea – although I don’t like the art direction.
Don’t take yourself so seriously, it’s fun. Nice one.
Really enjoyed this however still don’t get the “made from beer” tagline
Great ad – although very similar concept to a piece of work done for the South Australian Department of Health last year, called ‘The Sneeze’ – using opera music with a super slow mo shot. https://www.youtube.com/watch?v=qKiQA5e-fPg
Weepingly, achingly brilliant. Bullseye.
How do you make bogans look good? Ssssssssslllllooooooowwwwwwwwww it downnnnnnnnnnnnnnnn. Jokes aside, it’s beautifully shot. Love it.
meeeooow Cap!
Another example of the irrelevancy of advertising agencies…..
Fosters group could have just gone straight to the director and production company (who has done all the work and created the magic) and saved themselves probably $50k p/month of clems fees
Hi anonymous,
While that model is in some cases beginning to emerge (VicRoads have experimented with that sort of thing for instance), where do you think the idea for the ad comes from in the first place?
In the case of Carlton Draught, I know from talking to Vincent Ruiu about the process when I was writing the story, that the final choice of soundtrack came late in the process after it occurred to Ant Keogh as a better option. That’s just a small example.
Cheers,
Tim – Mumbrella
Didnt know the catholic church read Mumbrella too. Well done.
5:48 what are you talking about?- the agency would have thought of all of those scenes in the ad.
Is that Michael Cullen starring in there from the Measure Up campaign?
Report in this morning’s Aust media has this ad panned by Simon canning. Is he out of touch? It seems most are lauding this as one of the Carlton Draught greats… Also, seemed to have his own agenda with the Patts / Burst thing.
Anyway, it looked good in the footy.
Lovely work, reminds me very much of IKEA Hooray for the Everyday
https://www.youtube.com/watch?v=OatknX9300k
It’s possibly promoting being drunk. Not that Fosters would see that as a bad thing, as long as you drink Carlton Draught all night. Am i right?
Indeed that is Michael Cullen spraying it while saying it
Was a fun shoot