Caltex aims to differentiate its Aussie roots with new brand campaign

Caltex is aiming to differentiate itself from its multinational giant fuel supplier competitors in a new campaign which looks at the various ways the product is used in Australia.

Created by Leo Burnett, the commercial is a montage of shots of different vehicles presumably running using Caltex fuel and ends on the tagline ‘One name moves more Australians than any other. Caltex, with you all the way”.

Caltex general manager of marketing Bruce Rosengarten said: “We have built a reputation for delivering safe and reliable fuel supply to Australian families, businesses and communities for more than a century. Of course, a number of other well-known brands have been competing to deliver fuel to Australians too, but many are now exiting and being replaced by major international trading companies that most Australians have never heard of.