Calypso launches ‘Australia’s first TV campaign for a brand of fruit’

Eleven Communications has launched a TV campaign for fresh produce company One Harvest to promote its Calypso mangoes. The agency claims this is the first TV campaign in Australia for a brand of fruit.

With a series of three commercials, the campaign carries the tagline: “With more mango and less seed, you can’t go past a Calypso.”

In the first ad to be released on Sunday 20 November, an elderly woman tricks a young tall man into reaching for something high on a shopping aisle’s shelf as she steals mangoes from his trolley.