Campaign Review: A perfect 10 for summer lamb, but Officeworks gets a 1/10
In the first Campaign Review for 2021, Campaign Edge’s Dee Madigan and Clemenger BBDO Melbourne’s Jacqueline Witts give their views on Meat and Livestock Australia breaking down borders for the love of lamb, Officeworks heading back to school on stereotypes, and Subway refreshing ‘Eat Fresh’.
Brand: Meat and Livestock Australia
Campaign: ‘Make lamb, not walls’
Agency: The Monkeys
The verdict: Cheeky
Dee Madigan, executive creative director at Campaign Edge, says:
“This is not my favourite lamb ad. However, the fact that we look forward to the MLA ads every year is a testament to a history of great work.
