Features

Campaign Review: A split verdict for the latest ‘Stop It At The Start’ campaign

Mumbrella invites the industry’s leading creatives and strategists to offer their views on the latest ad campaigns. This week: M&C Saatchi’s Nick Jacobs and Archibald Williams’ Matt Gilmour take on the latest iteration of the ‘Stop It At The Start’ campaign, AAMI bringing back the clangers for the AFL and No Ugly singing consumers to sleep.

April 1, 2021 9:42

Brand: Australian Federal Government
Campaign: Unmute Yourself
Agency: BMF
The verdict: Is the added layer of messaging effective or confusing?

Nick Jacobs, head of strategy at M&C Saatchi, says:

Subscribe to keep reading

Your daily source for the latest headlines, in-depth analysis, and breaking stories from around the globe.

Subscribe

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics
AAMI Archibald / Williams Australian Government BMF Campaign Review Innocean M&C Saatchi Matt Gilmour Nick Jacobs No Ugly Ogilvy
Latest
Kyle and Jackie O 'go rogue' in another Melbourne campaign
Coca-Cola and Disney release limited-edition Star Wars collection in Australia
Shift from traditional search drives Yango Creator
Apparent creative director departs for 'social impact future'
Publicis Groupe stock dives despite sunny forecast

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.