Campaign Review: Apple’s LGBTI weddings, Air NZ’s not so entertaining safety video, NRL’s miss
Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: DDB’s executive creative director, Tara Ford, and whiteGREY’s ECD, Anthony Moss offer their views on new work for Apple, Air New Zealand, Subaru and NRL.
Brand: Apple
Agency: TBWA
The Verdict: It wasn’t really a bold move but promoted the product well
Tara Ford, executive creative director, DDB Sydney, says:
This film is a nice continuation of the ‘Shot on iPhone’ print and out of home campaign. So, a good use of product demonstration with visual impact.
It captures and celebrates a cultural moment in Australia, the first few LGBTI weddings which are now legal in this country, which is wonderful.
Ford says the ad was a nice continuation of the ‘Shot on iPhone’ print ads
How is covering SSM not ‘brave’ for Apple? You’re talking about taking a stand on an issue that 38% of the Australian population just voted against. That is 4.87 million potential customers who you have just put offside. From a strategic point of view, that’s insane. But from a creative point of view, that’s bloody brave.