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Campaign Review: Battle of BNPLs in Afterpay vs Gimmie

In Campaign Review, Mumbrella invites the industry’s creatives and strategists to offer their views on recent ad campaigns. This week: for Mumbrella Finance Marketing Week, Mumbrella has asked Howatson + Company’s Gavin Chimes and The Works’ James Reeves to evaluate the recent Buy Now Pay Later (BNPL) campaigns from Afterpay and Gimmie.

November 11, 2021 9:16

Brand: Afterpay

Campaign: Daniel Ricciardo Shifts Gear

Agency: AnalogFolk

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Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics
Afterpay AnalogFolk Campaign Review Gavin Chimes Gimmie Howatson + Company James Reeves Rumble The Works
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