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Campaign Review: Bonds’ play for sustainability credentials and Coopers steps up with a brand platform

Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: The Hallway’s Tim Mottau and Host Havas’ Shaun Thomson give their verdict on Special Group’s first work for Bonds, telco Felix’s advertising debut, Coopers’ new brand platform and Palmer’s finding the formula.

February 11, 2021 7:49

Brand: Bonds
Campaign: The Future is in your Undies
Agency: Special Group
The verdict: Mixed messaging

 

Tim Mottau, strategy director at The Hallway, says:

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics
AnalogFolk Bonds Campaign Review Coopers Felix Host Havas Palmer's Paper Moose Shaun Thomson Special Group The Hallway The Royals Tim Mottau
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