Super Bowl Campaign Review: Tide rises to the top, Robin Hood ‘should’ve sat this one out’ and Jeep falls short
In this special Super Bowl edition of Campaign Review, Bear Meets Eagle on Fire’s Micah Walker and Saatchi & Saatchi’s Joe Heath tackle the big game offerings from Amazon, Cheetos, Jeep, M&Ms and Tide, as well as Anheuser-Busch InBev’s first masterbrand ad and Robinhood’s efforts to skirt its recent controversy.
Micah Walker, co-founder of Bear Meets Eagle on Fire, says:
It’s certainly been an interesting year for the US with the ongoing roller coaster of COVID-19 fears combined with one of the most turbulent periods ever in American politics.
What that means for brands and advertising, I dunno. I have to believe that any relief from the intensity of it all, has to be welcomed. So, I’m thinking a smile is probably more welcome than a sermon (always, but particularly now).
Right or wrong, that colours my review this year.
