Campaign Review: Bupa’s ‘life happens’ takes on Carnival’s ‘choose fun’

In Campaign Review, Mumbrella invites the industry’s creatives and strategists to offer their views on recent ad campaigns. This week, Mumbrella asked Orchard’s Mikaela Crimmins and Red Havas’ Tom Manning to share their thoughts on the latest work from Bupa and Carnival Cruise Lines.

Brand: Bupa

Campaign: ‘Because Life Happens’

Agency: Thinkerbell

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