Bupa helps Australians through life’s ups, downs and up-agains via Thinkerbell

Kalila Welch

August 30, 2022 11:46

International health insurer Bupa is helping Australians prepare for life’s ups, downs and up-agains in its latest campaign from Thinkerbell.

The campaign is the latest iteration of the brand’s ‘Because Life Happens’ platform, which Thinkerbell has built on since its appointment to Bupa’s masterbrand creative account in December 2020.

The work doubles down on one of Bupa’s key visual devices, the blue sky, and optimism it embodies. The spot sees Australians of all kinds gracefully float up and down through the sky, showcasing the moments Bupa can prepare you for every day – rather than just being there when something bad happens.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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