Campaign Review: Is Tetley slightly sexist? Plus the verdict on Uber Eats and Nimble
Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: Saatchi & Saatchi’s Iona Macgregor and Daylight Agency’s Chris Mitchell offer their views on Tourism Tasmania’s invitation to ‘come down for air’, Tetley leveraging female stereotypes, Uber Eats’ rock trio, and whether Nimble made a mistake in dropping the man in the bunny suit.
Brand: Tourism Tasmania
Campaign: Come down for air
Agency: BMF
The verdict: A strong brand platform
Iona Macgregor, chief strategy officer at Saatchi & Saatchi, says:
These reviews of Tetley’s campaign are pretty ill informed and bitchy. I have nothing to do with the agency involved or the brand, but I’m aware enough of the category to know that Twinings have already hit the market about a year ago with their version in a campaign fronted by the Insta-friendly by Rachael Finch.
It’s not the best ad ever made, but its got a lot more going for it than what these two snarky reviews do.
Tetley – The obligatory long legged model – sex sells? But why if you are aiming towards a female audience who many can’t relate to. Also how stupid to portray her as being that brainless to start drinking sea water.