Campaign Review: Suncorp’s divisive ad, NRMA’s break down and Holden’s outstanding craft
Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: Thinkerbell’s founder and creative director, Jim Ingram, and Mediacom Beyond Advertising’s associate creative director, Taylor Thornton offer their views on the Suncorp ad that has split people down the middle, Holden’s crafted and considered ad, NRMA’s total mis-step and Origin’s rebrand.
Brand: Suncorp
Agency: Publicis
The Verdict: You love it or you hate it
Jim Ingram, founder and creative director, Thinkerbell, says:
Ingram says that ad “isn’t fucking awesome”
“It feels very much like one of those ideas where the song came before the actual idea, so I can only assume that the boldness and bravery of using Thrift Shop was all part of the strategy here. But I feel it misses the mark.
Hmmm,
Super accurate assessment of those spots by the Panel, very clear feedback. Holden spot – excellent. NRMA spot- totally woeful. How did the two spots come out of the same shop? Such a hit and such a miss!
I agree, 100% on the money (see what I did there?) – the Suncorp ad is a classic mismatch of strategy and the creative idea, and the NRMA ad makes me cringe every time I see it. It was on high rotation during the recent southern Sydney bushfires, and just seemed like poor taste. I especially hate the appropriation of the beautiful footage of the Koala – wtf did that have to with NRMA? Not only that, but didn’t Road Service get split out 10 years ago?
I actually found the assessment a little puerile.
Is Jim going for gags alllllll the time?
I found him a little snide. What’s he done lately?
Sean is that you?
NRMA ad is so ‘try hard’, packs in every event to “pull the heartstrings” and misses big time. Bunch of monkeys……..
nrma ad is a joke. you should have known this backfires for australians. perhaps next time dont hire a cmo guy from the us but someone who understands the australian market. different consumer culture here.
Regarding insurance company ads, youi sticks to the facts, spells out what you get for your money and at the same time comes across as classy not cringeworthy- and most likely saved youi a lot of money in the process.
GIO are great, cheap, and the call centre staff are terrific. I just found out they are apart of Suncorp. Whatever you do GIO, dont put the Suncorp girl in your Ad campaign. She really is annoying. Keep up the great service and cheap rates GIO. Happy to be one of your customers.?