Campaign Review: The verdict on Qantas’ missed opportunity and NAB’s forgettable ad
Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: LOUD’s creative director, Wellison D’Assuncao, and PENSO’s Constantine Frantzeskos offer their views on new work for Qantas, CUB, NAB and Black Hawk
Brand: Qantas
Agency: Brand+Story, Ape, The Butchery and Noise
The Verdict: A missed opportunity that lacks a strong idea
Wellison D’Assuncao, creative director, LOUD, says:
D’Assuncao says the ad is on brand but lacks a strong idea
“Just like Johnny Farnham, gone again… back again, it’s time to give the Peter Allen classic a respectful retirement. And if you’re tempted to open the 80’s music volute – which is not a bad thing, by the way – it should be reserved for iconic pieces of brand work. Qantas has leveraged this track so successfully over the years with big brand ads that it feels completely out of place here.
Any bank which tells us it’s about more than money really needs to look in the mirror. No it’s not. As far as banks are concerned it IS all about money. Possibly the worst bank slogan ever. Please stop treating the public like idiots.