Campaign Review: The verdict on Samsung’s influencer spoof and CHEP’s bid to cure homesickness
Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: M&C Saatchi’s Rachael Fraser and White Grey’s Ronojoy Ghosh offer their views on the Sydney Children’s Hospital Foundation’s effort to cure homesickness, McCain’s take on the modern family, Samsung’s assault on sponsored posts, and Didi’s attempt to stand out.
Brand: Sydney Children’s Hospital Foundation
Campaign: Curing Homesickness
Agency: CHE Proximity
The verdict: Emotional but a little contrived
Rachael Fraser, head of strategy at M&C Saatchi says:
