Campaign Review: The verdict on VW’s ‘too powerful for TV’, Amart’s ‘not bad’ campaign, ‘awkward’ Uber Eats ad
Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: Mirum Australia’s Carlos Guedes and Do’s Tom Ormes offer their views on Volkswagen, Amart, the Australian Government and Uber Eats’ latest ads.
Brand: Volkswagen
Agency: DDB Sydney
The Verdict: Informative, entertaining and ‘on brand’
Carlos Guedes, creative director, Mirum Australia
“It’s a smart tongue-in-cheek take on the usual ute advertising. It’s entertaining, sprinkled with humour, in a ‘Hollywood wannabe’ production style. The clichés are obvious, like the director stereotype or the explosions in the end, but those are the humour cues that make this ad break the mold.
As creatives, I think you both need to be harder on the work.
Hello mumbrella,
Out of curiosity, why is is essential for one to be a creative or planner to take part in Campaign Review?
I’d suggest the opinions of senior clients, suits or even academics (eg Ritson) would be just as valid and potentially more interesting. Leave the ‘creatives are the only ones that matter’ nonsense to your mates over at CB.
Sincerely,
KGB
Weak reviews. Have an opinion or don’t bother.
There’s some very average work here.
Call it out or go home.