Campaign Review: Why Rugby AU needs to do more, Fantastic Furniture needs a better idea and VicHealth relies on formula
Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: Spinach Advertising’s, Jacqui Paterson and JWT’s head of strategy, Carly Yanco offer their views on VicHealth’s ‘This Girl Can’ campaign, Mercedes-Benz’s risky strategy, Rugby AU’s improvement and Fantastic Furniture’s forgettable creative.
Brand: Vic Health
Agency: The Shannon Company
The Verdict: Communicates a good message but fails to be different or recognisable enough
Jacqui Paterson, senior creative, Spinach Advertising, says:
Paterson says VicHealth could have built more on the momentum of the UK campaign
“As a woman and mother of a teenage daughter, I’m a big fan of any campaign that motivates and empowers women. When the original, world-renowned ‘This Girl Can’ campaign launched in 2015, it was a breath of fresh air. A mix of raw and sweaty, jiggly and toned women, of all ages, move freely across our screens without fear or prejudice.
