Campaign Review: Todd Carney’s on-brand Sportsbet ad and the bravery of Bonds’ glo-ball warming
Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: Akkomplice’s Kenny Hill and Apparent’s Steve Jenkins offer their views on the NRMA’s effort to save the koalas’ habitat, Todd Carney’s return to the spotlight for Sportsbet, Bonds’ stance against glo-ball warming and Uni Super’s throwback Thursdays.
Brand: NRMA
Campaign: Every Home is worth protecting
Agency: The Monkeys
The verdict: Emotionally moving
Kenny Hill, founder and creative director of Akkomplice, says: