Campaign Review: The verdict on HCF, Don Smallgoods, St George Bank and Victorian Government
In this series, Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest marketing campaigns. This week: Al Crawford, former executive planning director at Clemenger BBDO Sydney, and The Dylan Agency’s creative partner Dylan Taylor.
Brand: HCF
Agency: The Monkeys
The verdict: Leaves you with ‘a positive outlook’ but ‘hasn’t found its centre of gravity yet’
HCF’s latest campaign reimagines everyday scenarios in a world where health is the first priority, such as a young girl winning a vegetable from what would be a toy machine, and exercise machine on commuter trains.
https://youtu.be/yZ9q5HZPPC0
Al Crawford, former executive planning director at Clemenger BBDO Sydney says:
Crawford: Scenes “undoubtedly memorable” but campaign “hasn’t quite found its centre of gravity yet”
