Campaign Review: The verdict on Qantas, AGL, Greenpeace and Full Stop Foundation
In a new series, Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest marketing campaigns. This week: Myer@Clemenger’s executive creative director Helen James and Saatchi and Saatchi Melbourne’s managing partner and director of strategy Alex Speakman.
Brand: Qantas
Agency: The Monkeys:
The verdict: ‘A nice evolution’ but a missed opportunity for the ‘Dreamliner’ launch
Qantas’ latest piece of work, inspired by and paying tribute to Neil Lawrence, aims to capture feelings of family and homecoming.
https://youtu.be/kP-G-2ZJOPw
Helen James, executive creative director at Myer@Clemenger:
James: ‘Still pulls heart strings’
Curious that both commenrators wanted something more from AGL. Notably a shorter transition from coal. Really?
Consumers want the transition but they also want power. It cannot happen overnight. AGL has said it won’t build another coal station.
what they could do now is educate the public about the transition and the issues
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