Campaign Review: Virgin Australia’s plea for help and Furphy’s ‘extremely campaignable idea’
Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week, The Hallway’s Jessica Thompson and Saatchi & Saatchi’s Jack Gilbert offer their views on Virgin Australia’s public call for government intervention, HBF’s message of ‘everything’s going to be alright’, Furphy’s nostalgic brand platform and Cadbury’s heartwarming Easter campaign.
Brand: Virgin Australia
Campaign: Monopoly in Australian skies
Agency: DDB Sydney
The verdict: Lacks a call to action and sympathetic tone
Jessica Thompson, senior copywriter at The Hallway, says:
What the campaign review fails to realise is that this is the “public” face of the campaign.
The behind-the-scenes campaign is that Virgin is saying they will be nasty and slow in vacating this space.. if you think they can be replaced so quickly then let’s see you in 5 years time while we’re still vacating the terminal.
Personally I think they should have just gone for nasty in public.