Fame
It can get you attention, and invites, but can fame get you business or improve your worth in the marketplace? In a feature that first appeared in Encore, Megan Reynolds investigates.
Andy Warhol famously predicted that one day, everyone would have their 15 minutes of fame, and in our celebrity-driven culture it seems everyone wants to be known.
Whether you build up your profile day by day, or suddenly find yourself in the spotlight, in this industry, fame is often
a part of the job.
“People get a bit of a thrill seeing someone off the TV,” says music journalist, actor and TV personality Jason “Jabba” Davis who is best known for his role in the TV series Pizza and the 2003 movie Fat Pizza. “It’s a primal thing, we all like to feel known and a part of something. And I get that every day, whether it’s from my garbage man, or the person I buy coffee from.”
An agency group chairman once sought the counsel of another senior industry figure.
“Why doesn’t Mr.X’s agency get new business?” He asked. “After all, Mr.X is probably the best known name in advertising”. His friend simply responded. “Because he’s not famous for his advertising, he’s famous for being IN advertising”.