Fake it ’til you make it…as an experiential marketer

Creative director of Chieftain Communications, Steve Fontanot, tells us how to do his job in a feature that first appeared in Encore. 

What does an experiential marketer actually do?

An experiential marketer’s job is to create interactions between brands and their consumers, through a positive brand experience. An effective experiential marketer will find a seamless way of deepening that brand experience, intertwining PR, digital and social media. People no longer want to be fed information but are after dialogue with brands. It is often about self discovery. So we are constantly developing new ways to communicate to our clients’ consumers.

What skills do you need to be good at the job?