Canadian Club leverages Summer beer drinking in ‘Who Made Beer the Boss of Summer?’ ad
Beam Suntory’s Canadian Club is targeting unhappy summer beer drinkers in its ‘Who Made Beer the Boss of Summer?’ campaign, building on its original ‘The Big Question’ campaign.
The Monkeys created the ad to position Canadian Club whiskey and dry as an alternative to beer, strengthening the brand’s ‘over beer’ strategy.
After winning the creative account in May last year, The Monkeys first launched The Big Question campaign in September last year, featuring a man sitting at a bar as he whispers to his mate: “I don’t like beer anymore”.
Hhmmm,
This is an excellent campaign – right on insight, creative and clever – love it!
Shows the difference in end product that a strong, innovative, clever Client team can bring to the overall outcome. What a contradiction this work is to the whole IAG creative work. Hhmmm, same agency – just a “different” Client