Canberra in a Can: ‘Third-best city to visit’ launches vending machine campaign

Canberra’s tourism body VisitCanberra is attempting to capitalise on its recent third-place ranking in Lonely Planet’s Best Cities to Visit 2018 list by launching a campaign which highlights the experiences the city has to offer.

Vending machines across Sydney and Melbourne will dispense Canberra in a Can, with the five ‘flavours’ – The Taste Chaser, Culture Vulture, Horizon Broadener, Eventalicious and the Family Funster – offering consumers free experiences, tickets, vouchers and discounts across various Canberra venues.

Canberra in a Can: Consumers can get experiences from vending machines