Cancer Council to lead government’s $22m bowel screening campaign
Former AFL player Shane Crawford is among those encouraging Australians to check their poop
The federal government is spending $22 million on an advertising campaign to promote the National Bowel Screening Program, the largest amount it has allocated to a campaign since the Covid-19 pandemic in 2021.
The Department of Health has contracted Cancer Council to oversee communications, media buying, and strategy to drive participation in the National Bowel Cancer Screening Program (NBCSP) over the next two years.
In a statement to Mumbrella, the department said Cancer Council will develop a national integrated communication strategy, including awareness activities aimed at Australians aged 45 to 74, using creative material finalised late last year.
