Canon encourages Australians to be more curious in ‘Bring your Curiosity’ campaign

Canon Australia has launched a new campaign ‘Bring your Curiosity’ which is based on research suggesting two thirds of Australians believe the nation doesn’t recognise or reward curiosity enough.

Created by Leo Burnett, the three minute ad features Irene, a 72-year-old woman, who returns to her home town in Greece after six decades as she discovers new things about her home town.

For the campaign, three participants were chosen following a public callout. Irene, the first to be featured in the series, had to answer questionnaires and a keep a daily mood mood diary to assess her feelings throughout the journey.