‘Can’t’ campaign turns to kittens and Twitter
The teaser campaign for the relaunch of what claims to be one of Australia’s most iconic brands has moved into its digital phase – and marshalled one of the internet’s most reliable memes – a cute kitten.
Debate is currently raging online about which brand is behind the relaunch – due to be unveiled at the weekend. While consensus is that the project is the work of one of the big four banks, opinion is divided on whether it is CommBank or Westpac.
The What Is Can’t? website – previously parked as a Melbourne IT domain – has now gone live with the large image of the kitten.
This might well work, but I’d suggest it’s more because of the weight of the media spend, rather than the curiousity/mystery angle itself.
From my personal point of view, I’m a little bored with teaser campaigns (but again, that’s a focus group of one, doesn’t just by my feelings mean it won’t “work”).
Looking at dominant colour most likely Westpac
“Debate is currently raging online”…. really, are you sure?
If it is for a bank, they’ve got it wrong by one, crucial, letter. (Hint: it’s a vowel)
The ‘Can’t resist’ kitty is only one of many images used on the teaser site. Keep refreshing it, and the words and picture change. For example:
– ‘Can’t cooperate’: a pair of moose locking horns.
– ‘Can’t hide’: two suited men on a beach with their heads in the sand,
– ‘Can’t manage’: close-up of a baby’s face almost in tears.
– ‘Can’t explain’: a crop circle.
– ‘Can’t decide’: the only video I’ve seen, of a hand flipping a (what looks like a Euro) coin.
can’t be bothered.
I can’t wait for the reveal of this! Everyone is talking about it, at the watercooler, at the bus stop, on TV…..it is going to be high-fives of the highest high fiving if it ends up being for a bank.
Can’t? Cant’ wait for the reveal more like it!
an apostrophe wouldn’t go astray.
#CANT
If it IS Westpac aka my mortgage lender then the Can’t must stand for…’Can’t deliver the full RBA interest rate decrease because we love profits more than customers’. Hurrah!
If it’s a bank I CAN’T wait for the flipside campaign
Which bank CAN’T deliver on promises?
Which bank CAN’T provide customer service?
Which bank CAN’T stop charging exorbitant fees?
Let the fun begin!
@jeepers – really, the watercooler? I can’t tell if you’re being sarcastic, or working for the agency.
Surely no Aussie bank would use a clip of someone flipping a British 2 pound coin ??
Yep
Yep It’s a campaign by mcsaatchi for CBA. I can confirm that for you. But CAN’T tell you who am i
CAN’T match RBA interest drops!
Ads like this are just annoying and I switch off. Sounds like a NAB ad to me.
CBA & Westpac…what a pack of CANTS
Mumbrella is doing a good job of driving interest; figures dont seem to be that high around micro site and the twitter account
Which bank charges high fees, which bank can’t look after its customers….? Which bank can’t deliver on promises.
My vote for best banks is ING and they rarely advertise. They can do everyhing, so it is not ING.
ING has no fees, ING looks after its customers, and you can start as many accounts as you like, great customer service and great rates….so it is not ING…hooray for ING.
Hooray for you Carole!
And Hooray for ING’s irritating orang-utan. Too much ING advertising for me!
Cute Kitty. Maybe it’s RSPCA?
@ben yes, sarcastic. Sadly, it sounds like agency folk.
CBA put up the price of bank cheques, from $5.40 to $10. They can’t be serious can they? They were. They can do what they like. Why can’t we kick these bankers up the wotsit and make them honest?
John McEnroe could be in this campaign that I am guessing will get hijacked by the mob on Twitter 🙂
Keep refreshing the page there are many can’t “ideas”
“Debate is currently raging online” amongst advertising people. the rest of the country doesn’t give a toss. all spectacle no substance. big money media buying is no substitute for lack of an idea. garbage.
WHATEVER
It’s a campaign by a bunch of dumb can’ts, targeted at other dumb can’ts. I can not believe its 2012 and people are still falling for these teaser campaigns.