CanTeen rebrands as it seeks to address misconception around who the charity helps

To mark its 30th anniversary, youth cancer charity CanTeen has unveiled a new brand, rolling out a new cinema campaign to highlight the work of the charity.

The new campaign, created by Behaviour Change Partners, aims to address a misperception the charity only works with young people with cancer with the campaign featuring a variety of young people talking about how cancer has impacted their life.

“CanTeen helps young people cope when cancer crashes into their world and over our 30 years, we have created 65,000 opportunities for young people affected by cancer to meet and support others their age going through the same thing,” said CanTeen CEO Peter Orchard.