Captain Risky goes virtual with Google Cardboard ad-within-an-ad for Budget Direct

January 14, 2016 10:26

Budget Direct has jumped on the virtual reality bandwagon to create an ad within an ad for its latest Captain Risky TVC.

The work by 303Lowe is one of the first of what is expected to be a flood of experimental VR campaigns globally, as agencies and their clients test the potential of the new medium.

Ride with Risky – 360° Virtual Reality Experience!Budget Direct is excited to present the world’s first “People Participation Virtual Reality advert”! Watch this and then enter our competition to win 1 of 1000 Google Cardboard Virtual Reality Viewers. Click here for more details www.budgetdirect.com.au/win

Posted by Budget Direct on Monday, 11 January 2016

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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