Captain Risky moves into crowded caravan in latest Budget Direct ad

Miranda Ward

May 8, 2017 1:27

Captain Risky has been forced to move into a caravan after his house was destroyed in Budget Direct’s latest campaign demonstrating the benefits of being covered by its insurance products.

The latest ad, created by 303MullenLowe aims to promote Budget Direct’s temporary accommodation provision as part of its home insurance offering, with the spot seeing a family and its pets move into a temporary house before comparing that with Captain Risky’s new digs as a voice-over says “But not everyone is a Budget Direct customer”.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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2 COMMENTS

Narelle Kay 4 Sep 17

Captain Risky ads as a whole: This would have to be the most annoying, unproductive, useless ad on TV. So much so, that we would not even consider using budget as an insurance agency.

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Peter 11 Sep 17

I cannot overstate how much I despise the current Budget Direct ads.

They’re just awful and I cringe every time I see them.

Enough!

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