CarAdvice to use Nine TV and digital assets to offer more options for marketers

Car review site, CarAdvice, will look to rapidly build its audience and offer marketers additional advertising space after Nine completed its acquisition of a majority stake in the automotive business.

CarAdvice CEO Andrew Beecher, left, with Nine’s chief digital officer Alex Parsons

Nine said the deal, finalised this week for a reported $35m, plugs an obvious – and lucrative gap – in its digital portfolio while CarAdvice said it will enable it to promote its site to a significantly larger audience.

Critically, it will provide CarAdvice with additional advertising inventory to sell with video expected to be at the forefront of offering, chief executive and managing director Andrew Beecher said.