Carat and Poem launch first campaign for non-alcoholic spirits brand Seedlip after winning media and PR
Non-alcoholic spirits brand, Seedlip, has appointed Carat to its media account and Poem to its public relations and influencer account.
To accompany the announcement the brand has also launched its first Australian campaign, challenging the Australian mentality that not drinking alcohol is boring with the tagline ‘Bye Bye Boring’.
Seedlip is tackling the idea that not drinking alcohol is ‘boring’
The campaign is based on the research insight from Roy Morgan that consumption of alcohol across all major categories has been steadily declining. As a result, Seedlip is offering an alternative for drinkers who dread the day after a night out and is making it okay for non-drinkers to face the social pressure surrounding going out on weekends.
Great to see AF beverages launched and taking off. Only concern is the price point.
Heineken 0.0 is retailing at $41 a case, yet regular strength is often on special at under $40.
Given there’s no excise to pay, could consumers feel that these products are taking the piss? (pun not intended).
Good point. Seedlip is about $50 a bottle. I bought some and I felt a bit ripped off. It doesn’t really taste like anything. To be honest, you might as well just suck down a tonic water.
Can someone explain to the masses how this is anything more than very very expensive cordial….
Exactly what I thought when I tasted it! I think this product is the biggest con job ever! A $50 bottle of flavoured water with ‘botanicals’! I’m all for moderate drinking, but here is a product that is lacking in substance and relies solely on slick marketing to pull the wool over consumer’s eyes.
But their my thoughts, Im happy to be proven wrong.