Carat CEO Simon Ryan claims marketers are saving money ahead of a big year in 2016

September 22, 2015 10:39

Simon Ryan

The CEO of Australia’s second biggest media agency is predicting increased marketing spend in Australia next year, claiming marketers are saving their cash to spend against big events in 2016.

Simon Ryan, CEO of Carat, told Mumbrella that despite the global headwinds the outlook for the Australian economy was still positive.

“We are projecting 2.4 per cent growth this year and 2.8 per cent growth next year,” said Ryan. “When you look at what is ahead and the changes in the media landscape and the uplift in digital spend together, with the big events that will happen next year in terms of elections, new product launches by leading categories and the Olympics I think you will find there will be a general uplift in spend.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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2 COMMENTS

Ryan 22 Sep 15

“Display is the rising star” – You got to be joking? Given the ad blocking moves by Apple its got to be all about content and in-stream social feed ads from now on.

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Anonymous 22 Sep 15

Has this bloke seen the dollar? Deluded that spend is going to increase, the only thing increasing is prices…..

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