Carat makes two new client wins
Media agency Carat has picked up two new pieces of business – Jewellery company Tiffany & Co and Italian publishing company De Agostini.
The announcement:
Tuesday, 30 November, 2010: Peter Barrie, CEO Carat Australia, announced today Carat has been appointed agency of record for Tiffany & Co for all of Asia Pacific, as well as picking up the account for De Agostini, a large Italian publishing group with strong operations globally.
“We are delighted with this win. All of our Carat offices involved put in a great team performance – it was a brilliant regional effort. Tiffany is an iconic brand, and it’s wonderful they have chosen us to partner with. We look forward to an enduring relationship,” said Nick Waters, CEO Aegis Media Asia Pacific.
Carat, the independent media agency?
So they’re not part of Aegis that happened to snap up that small agency Mitchell’s?
Hi huh,
Perhaps badly expressed by one of my colleagues who’s less familiar with the working of the agency scene. So she did what good journos do and attempted to check her facts on the Carat website which describes itself thus: “the world’s largest independent communications specialist and the market-leader in digital media solutions”.
But for avoidance of confusion, I’ve changed the original phrasing.
Cheers,
Tim – Mumbrella
hey Tim,
Thanks – I guessed it had come from them. I’m still wondering how their own site says they are independent, it’s a little bit of a loose term isn’t it?
Good to see Carat Sydney on the climb.
They lost $100m in business this year and gained $2m. Hardly “on the climb”.