Carat picks up media for $30m parent company of Real, Guardian and Choosi insurance brands

January 18, 2016 4:17

Carat has won the media buying for many of Australia’s major insurance brands including Real Insurance, Australian Seniors, Guardian Insurance and Prime Pet Insurance, along with popular online comparison service Choosi.

The accounts reflect the pet, life, income and funeral insurance divisions of Greenstone Financial Services and see the business move from PHD to Carat.

Fellow incumbent Nunn Media, which holds the media buying for Real Insurance’s general insurance, remains on the account.

Said Aimee Brunello, lead acquisition and advertising manager at Greenstone: “Throughout the pitch process Carat demonstrated a thorough understanding of our business challenges and how they could support us in delivering growth for the future.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

Choosi Real Insurance