Carat retains $50m Medibank and AHM account
The Dentsu Aegis Network’s Carat has been reappointed as the media agency of record for Australia’s largest private health insurer, Medibank, and AHM following a competitive pitch process – an account worth up to $50m.
Carat said a team from across the holding company will be responsible for media strategy, planning and buying, digital performance and data analytics across the Medibank and AHM brands until 2022.
Finally a piece of positive news coming out of a holding group in a significant period of transition from bad management and bad business decisions and you use it as another reason to once again lay the boots in.
In the interest of journalism, could you disclose what is behind your obvious bias against DAN or the agenda you’re trying to push? Or would you prefer to remain the trashy tabloid gossip rag the industry already believes you to be?
Who else was pitching?
Congrats to the Carat Melbourne team. From an outsiders perspective, the work is good as is the relationship so nice to see it retained.
Great to see a true relationship between an agency and business continue to flourish!