Carat Sydney hires OMD’s Georgie Nichols as GM of Sydney

Media agency Carat has poached a second senior executive from OMD hiring Georgie Nichols as its new general manager in Sydney.

Nichols’s appointment sees her replace Angus Fraser, who moved to Mitchells last month as part of a broader management shake up in the agency ahead of it retaining the Woolworths media account.

Her appointment comes just weeks after the poaching of OMD head of trading Dan Sinfield, who replaced Andrew Norris as Sydney managing director.  Nicholls will report to Sinfeld.

“I’m thrilled that Georgie will be joining our team in Sydney. Georgie’s experience will see the Carat Sydney office continue its evolution and she is yet another talented individual for the Carat Australia team,” said Simon Ryan CEO of Carat.