Pharmacy Guild wants consumers to call on chemists in new campaign

The Pharmacy Guild of Australia wants consumers to talk to their pharmacist before going to a GP in its new campaign by JWC.

The ‘Think Pharmacy First. Ask Your Pharmacist’ campaign consists initially of three videos featuring animated characters which highlight how chemists can provide basic medical advice to customers.

The characters are a continuation of the 2014 campaign also by JWC which featured animated married pharmacists Eugene and Petunia and their family business in ‘Whatchoocan-Sea’.

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