Carlton Draught celebrates its ‘Amber Jubilee’ with year-long campaign

Carlton Draught is celebrating its 150th anniversary with a yearlong campaign which seeks to remind Australians to head back to their local pup to celebrate the brand’s “Amber Jubilee”.

https://www.youtube.com/watch?v=O1Kj2gQPfVY

The campaign, created by Clemenger BBDO Melbourne, introduces the term “Amber Jubilee” and aims to remind audiences of “the great Australian tradition of sharing a draught beer with mates in the front bar of their local”.

CUB general manager of marketing Andrew Meldrum said: “We thought 150 years of beer is worthy of a jubilee, and given it’s beer, we thought why not an Amber Jubilee.”