Carlton Draught features beer keg-wielding basketballers in first ad for five years
After a five year break, Carlton Draught has launched a TV campaign promoting the beer’s ‘it’s that fresh’ slogan with a Harlem Globetrotters-themed commercial.
The ad begins with a bar running out of Carlton Draught on tap, forcing the barman to press a red alarm button that activates a beer keg-wielding basketball team.
So the strategy is that a keg (and apparently an empty one) is changed every 46 seconds?
It feels like they had an idea and had to wedge it into a pretty weak strategy. Pretty retro I suppose.
Where is the evidence of a keg change every 46 seconds?
I feel they missed the mark big time. They more-so show that it takes 46 seconds of crap before it gets changed, not that it gets changed every 46 seconds.