Carlton Draught offers the Baggers faithful a branded opportunity to drown their sorrows

One of Australia’s most popular beers, Carlton Draught gave its hometown team the kiss of death towards the end of last week, prematurely launching the #Baggers22 limited edition slabs, before Carlton promptly threw away a shot at finals football yesterday afternoon.

Dr Mumbo enjoys the footy (and a beer), but even a non-sports fan could tell you that launching a celebratory beverage on the eve of a club’s biggest game in a decade is a bad idea.

Carlton’s dual premiership player, Stephen Kernahan

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.