Carlton Dry encourages Australians to ‘Underthink It’ when making decisions

July 31, 2017 1:25

Carlton Dry wants Australians to ‘underthink it’ when it comes to making social decisions.

Created by Clemenger BBDO Melbourne, the latest series of ads are set at Carlton Dry’s ‘Underthink Tank’ which resembles a keg and features a crack team of underthinkers figuring out how to navigate social dilemmas.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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Carlton Dry encourages Australians to ‘Underthink It’ when making decisions

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