Carnival appoints Initiative as media agency of record
Initiative Sydney has been awarded the agency of record media planning and buying account for Carnival Cruise Line.
The portfolio covers cruise lines such as P&O Cruises Australia, Princess Cruises, Carnival Cruise Line, Holland America Line and Cunard across both Australia and New Zealand. The account was previously held by GroupM’s Mediacom.
Huge win!!! Well done legends!!!!
Congrats Initiative. Impressive win!
Well done Geoff!
GroupM need to be very thankful they have Mindshare in the stable. Very poor performance on new business/retention from the others.
Well done fantastic win and well deserved!!
Bring back the Onya awards!
@The Rod, Reinstating the Onya awards would definitely be the icing on the cake for Inititiave.
Bring back Chip Tuesday!
Congratulations to Geoff and the team. Thoroughly deserved.
Wow! Initiative seems to be one to watch, huge win
Initiative picking up steam.