Carnival Cruise Line promotes ‘funbelievable’ experience in new campaign

Carnival Cruise Line Australia has re-made a version of EMF’s 90s hit, ‘Unbelievable’, in a new ad which celebrates the ‘fun’ activities which can take place on board.

The campaign, by Publicis’ Mercerbell, sees a family of five having a ‘funbelievable’ time on board and on off-shore excursions. Clips of sliding down a waterslide, snorkelling, kids playing basketball and a woman napping are all featured.

Jayne Andrews, Carnival Cruise Line Australia’s marketing director, said the campaign is about more than promoting the different activities.