The Carousel set to focus on women’s lifestyle branded content

Robyn Foyster

A new online publication, The Carousel, is set to soft launch in December in the Australian market with a significant among of branded content in women’s lifestyle.

Established up by former Women’s Day publisher Robyn Foyster, it aims to create shareable content mostly in video format, under seven pillars of women’s lifestyle: health, beauty, fashion, home, parenting, bridal and food.

Armed with a team that includes former Bauer Media Group editors such as Lizzie Renkhert, ex-editor of Madison, and Amy Molloy, the last editor of Grazia, Foyster says the site will not compromise on quality of content.