Carriageworks rebrands
Sydney boutique creative agency Boccalatte has created a new brand identity for arts institution Carriageworks.
The rebrand campaign – which involves print, web and catalogues – is part of a new strategic direction for Carriageworks, which aims to become one of the most recognisable names in Sydney arts and culture.
This marks Boccalatte’s first work for Carriageworks, which appointed a new CEO – Lisa Havilah – in February.
More great work Boccas.
Good on you
-SP
If the aim of the re-brand was to turn a bright, friendly and engaging identity into one that reeks of pretentiousness and inaccessibility, I’d say job well done. I’m sure the local community can’t wait to be embraced by CarriageWork’s stiff new arms.