Carrie Bickmore fronts new Blackmores campaign asking Aussies to listen to their bodies
Carrie Bickmore is fronting a new Blackmores campaign, which encourages people to take care of themselves by getting active and listening to what their bodies need.
The campaign is the first from agency Poem, which was appointed by Blackmores as their PR and influencer agency in late 2018.
The campaign stars journalist, co-anchor of The Project and radio host, Bickmore, who was filmed during a pilates class and morning run, explaining how she listens to her body.
Bickmore was selected due to her reputation for being honest both on and off-air, Poem said. She was also identified as being relatable to the key audience for the campaign, being Australians over the age of 35.
When do we reach the Bickmore saturation point of 100%?
I did PR work for a university nutritionist some years back. She told me there was a saying among nutritionists that people who take vitamins “have very expensive urine.”